Or load-after-scroll or whatever you like to call it.

If you need a proof, please head over to Google+ and access to Terms page with only one left click allowed after you are on Google+. Don't worry, you can scroll down, just see if your finger is faster than your Internet.

Got it?

It has a design flaw if the designer has never paid attention and provide a pause button, he or she might as well as remove stuff after the inserted position, where the new stuff will be put in.

I think the point is proved by Twitter (profile pages) and Facebook (Pages), they have no stuff below that inserted position. Google has still a lot to learn and really test their stuff when they have no bigger users base than other existing services. Users do complain. I don't really, just to earn a post count here.

Actually, Google has recently revamped Google+ to make it more touch-friendly, so I figure that's what it is: some people do really care what it is on page, but just pull up contents and pretend reading.

Google+ is just an example, I believe I was actually trying to get to developer documentation on some website when my first realized this design flaw, but I just couldn't remember what website was. So, I went through websites which I clearly remember it has Infinite Scroll. Google+ was first one I tried, BINGO!

Back to the Infinite Scroll, another flaw is harder to access a certain page since there is no page concept anymore, at least from the representation you see. I believe most of implementation is rely on the last item's timestamp, it queries for more posts upon that timestamp instead of by page number.

I noticed the problem months back when one of my post has a lot of comments, the Disqus appends more comments. I had to click multiple times to get to latest comments. After that, I increased number of comments per page and changed to numbered pagination.

Unfortunately, it seems to gain popularity. Please don't kid yourself, besides fancy, it really has nothing to benefit the quality.

One key point of using such scroll, I believe is because users tend to be lazy, so they don't even won't to click on a button to load more content or to switch pages. With this, they don't have to click on anything, just pulling or scrolling.

I truly feel sad to see this happening, even I am among lazy people, I still don't want to see this. Websites want to keep users on site as long as possible, they simply can't care less as long as they can increase the time.

Have you tried to view the Google+ Explore? Go try it and read through at least one once that new content is loaded.

Most of those posts are essentially an image, how many posts you have just skimmed? Maybe first few, you did read, then you grew impatience and just scrolled down. No one really actually read everything on social networking websites, we just skim over.

To be honest, that's not entirely readers' issues, only people tend to post poor quality content compared to the stuff you read on normal websites. I guess that's same in real life socializing, just it seems to go dumber on the Internet.